Telling your Research Story
Whether you are developing a joint replacement device, analyzing a two-hundred-year-old manuscript, working on a novel method of chemical testing or composing a symphony, we are eager to help you tell the story of your research, scholarship or artistic practice. Together, we can raise the profile of your scholarly work and expand Western's reputation for excellence in research.
We are committed to fostering a culture at Western that encourages, enables, celebrates and advocates for research, scholarship and creative practice across disciplines, while enhancing research impact.
Have an idea for a story you want to tell? Please just reach out.
How Can We Help?
- Connect your research story to various traditional and non-traditional audiences.
- Prepare stories, media releases, video and other communication tools about your research, scholarship or artistic practice.
- Develop communications plans, including as part of the grant-development process.
- Help you identify appropriate tactics, messaging and audiences to increase impact.
- Prepare you for interviews or engagement opportunities.
- Support or manage research-related events.
- Provide training to individual scholars or their teams about various aspects of communications.
Why tell your story?
- Reputation: Awareness of your work can help attract funding, partners and trainees.
- Advocacy: You're in a position to shape public opinion, social discourse and government policy.
- Education: We have a responsibility as a publicly funded institution to ensure our work is shared with the public and with knowledge-users.
- Engagement: Engage and interest youth and communities in discovery.
How to tell your story
There are many platforms available for telling your research story and we are here to help:
- Traditional media (e.g., newspapers and magazines)
- Social media (e.g., Twitter, Facebook, Instagram, Reddit)
- Videos, images and infographics for websites, presentations and social media
- External campus communications (e.g., Western News)
- Internal communications (e.g., Inside Western)
- Community outreach (e.g., public talks, performances and engagement events)
- Marketing materials
- Writing for The Conversation Canada