Saving birds one sticker at a time

A bird researcher at Western University in London, Ont is trying to save wild birds one sticker at a time.

Brendon Samuels, a PHD candidate, has designed and is distributing a new static cling decal to warn property owners that the glass windows in their buildings could be putting birds at risk, or kill them.

“Glass doesn’t exist in nature, so when animals like birds encounter it for the first time they don’t understand that that mirror image isn’t real,” explained Samuels. “Birds will, unfortunately collide with the window as they’re trying to reach a reflected tree, or what they see to be sky or open space.”

The static cling decals look like typical stickers. They are shaped like a stop-sign, and include the message, ‘Windows like these are killing birds. There are solutions! Stop collisions & save birds.’