Nicole Baranowski (BA Sport Management, 2019) has won first place in the 2020 Ivey MBA Business Plan Competition. Nicole's entrepreneurial venture, Hairstrong was awarded with $15,000!
The Ivey MBA Business Plan Competition invites entrepreneurial teams from universities throughout North America and beyond, and offers graduate students the opportunity to present innovative new ventures to potential investors, and investors the opportunity to get a close-up look at up-and-coming entrepreneurs. Organized by the Pierre L. Morrissette Institute for Entrepreneurship and MBA student volunteers, the competition is funded by private sponsorships.
Congratulations, Nicole! More information on Hairstrong is available here.
Dr. Laura Misener and her research team are launching a new venture titled "Project Echo – The post event ripple effect." Project Echo is a web-based platform, designed to understand the long-term outcomes of event-related efforts on the accessibility, inclusion, and participation of people with disabilities. Through interactive discussion forums with parasport participant groups, the website will provide an opportunity to those impacted by investments and developments made for hosting mega (para) sport events to share their perspectives. The project is part of a SSHRC funded study entitled Major Sport Events and Parasport Participation: Investigating Post-Event Opportunities and Experiences, and is being launched in collaboration with colleagues from Mount Royal University and the University of West Scotland. More details on Project Echo are available here.
Dr. Laura Misener is also involved in a Horizon 2020 European Union funded research project (Marie Sklodowska, Curie Research and Innovation Staff Exchange) focused on researcher mobility. In the next two years, Dr. Misener and members of Western University's Sport and Social Impact Research Group will be welcoming scholars from eight different international institutions interested in research focused on addressing inequality and human rights in the hosting of mega sport events. The first visiting scholar, Dr. Kristina Lindstrom (pictured here) from the University of Gothenburg’s Department of Economy and Society & Centre for Tourism spent a month at Western in November 2019. Dr. Lindstrom enjoyed collaborating with scholars at Western and meeting City of London officials in the sport and event tourism space. She will return to Western later in 2020 to complete the project. The School of Kinesiology expects to host three more scholars in 2020, focused on projects related to sport events and human rights.
Prof. Karen Danylchuk's graduate Sport Marketing class attended the 2020 OK Tire & BKT Tires Continental Cup of Curling. The event was held at Western Fair Grounds in London, Ontario from Thursday, January 9 to Sunday, January 12.
Students attended the event on Friday and enjoyed the action but their visit was part of an assignment for class. During the visit, students were asked to be mindful of different factors involved in the organization, promotion, and running of the event. For their assignment, students will critically reflect on their visit and analyze the event from a marketing perspective.