A Message From Our President

Thank you to our faculty, staff, students and alumni who, since Summer 2010, have participated in Western’s strategic communications review. We appreciate having your perspective to better understand how we tell Western’s story by highlighting the teaching and research that occurs on campus and the impact that work is having nationally and internationally.

Western is a complex organization with multiple identities and symbols, which sometimes hinders our ability to communicate the impact of the University as a whole. Establishing a more unified visual identity for Western will strengthen our ability to gain greater recognition for our world-class research and teaching that is making a difference both at home and abroad.

From June to December 2011, in cooperation with Hahn Smith Design, a communications and design firm, we involved faculty, staff, students and alumni in a discussion about Western’s visual identity—the logos and words we use to describe the University.

We conducted online and in-person surveys, workshops and individual interviews with close to 5,000 alumni, donors and friends, more than 3,700 students and approximately 2,000 faculty and staff members.

We are grateful you took the time to respond and share your opinions. Without this engagement, we would not have the comprehensive perspective we require.

We have now concluded the consultation process for our visual identity review. Early in 2012, we will be revealing Western’s new, exciting and bold visual identity on Western’s homepage. We hope you will embrace this new identity for Western and feel pride in your connection to it.

Sincerely,

Amit Chakma
President and Vice-Chancellor

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