Community Engagement - THE PROCESS
In addition to some of the more formal forms of providing feedback, we encourage all faculty, staff, students and alumni to share their thoughts and ideas on Facebook and Twitter.
JANUARY - DECEMBER 2012
- Implementation of new visual identity across
campus and in all communications materials and websites.
DECEMBER 2011
- Provost Working Group update
- Presentation to Senate
- Plan launch of visual identity
NOVEMBER 2011
- Conclude alumni and donor interviews
- Review of concepts and brand architecture with
internal stakeholder groups including Deans, senior administration, key volunteers
and donors and USC representatives
- Board of Governors approval
OCTOBER 2011
- Alumni and donor interviews
- Alumni workshop
- Online survey to all faculty, staff, students
and alumni
- Streeters – on campus solicitation for input
via iPads
SEPTEMBER 2011
- Alumni and donor interviews
- Staff / Faculty interviews
- Presentation to the Board of Governors
- Third meeting of the Provost Working Group
AUGUST 2011
JULY 2011
JUNE 2011
MAY 2011
- RFP presentation and selection for branding partner
- Hahn Smith Design is the successful firm
APRIL 2011
- Community Engagement Process – meeting with PVP
- Community Engagement Process – presentation at Senate
- Community Engagement Process – presentation to Campus
Council
- Creation of the Provost Working Group and initial meeting
- Leader’s Forum – Presentation by Kevin Goldthorp and group
discussion
MARCH 2011
- Community Engagement Process – meeting with Deans
- Community Engagement Process - meeting with Chairs
- Community Engagement Process – meeting with the University Students' Council (USC)
- Community Engagement Process – meeting with the Society of Graduate Students (SOGS)
FEBRUARY 2011
- Level5 final presentation of Brand Messaging to the
Strategic Communications Working Group
JANUARY 2011
- Level5 Presentation of Concept Research Results
- Level5 Presentation of Brand Messaging Architecture
DECEMBER 2010
- Level5 Presentation of Strategic Imperatives
- Level5 Presentation of Western's
Brand Architecture
NOVEMBER 2010
- Study #2: Concept
Testing Survey : 1,074 Alumni
- Level5 Positioning concepts workshop
OCTOBER 2010
- Level5 Strategic Foundation
- Level5 Brand DNA
- Level5 CP and Validation
SEPTEMBER 2010
- Hotspex delivers research findings
- Level5 phase 1 Presentation
AUGUST 2010
- Hotspex accumulates survey data and processes results
JULY 2010
-
Level5 kick off
with the Strategic Communications Working Group
- Study #1: Brand
Strategy Survey:
- 1,044 Undergraduate Students
- 1604 Alumni
- 765 Graduate Students
- 483
- 328 Faculty
- TOTAL 4,224
- Level5 conducts key
stakeholder Interviews
JUNE 2010
- RFP Vendor Presentations and selection for Brand Research
Partner
- Level5 is the successful firm
