About The Project - FAQS

Western is a complex organization with multiple identities and voices, which sometimes hinders our ability to communicate the impact of the university as a whole. Establishing a more unified visual identity for Western will strengthen our ability to gain greater recognition as a world-class institution that makes an impact both at home and abroad.

Does this mean we’re getting rid of the “tower” logo?

We will need to first determine if the tower logo represents the University accurately - both now and what we aspire for it to become. And if so, does the format need to change or be updated so it is easier to work with in various formats?  However, if the tower logo is not representing Western effectively, we will need to develop a visual representation that does a better job representing Western.

I have ideas – how do I share them?

That’s great! There are many ways to join the conversation. You can participate in our online questionnaire or join the discussion on our online forum, our Facebook page or our Twitter feed. You may also contact us directly at tjrice@uwo.ca or 519-661-2111 ext 85106

How would a new visual identity be implemented?

In the new year, the new visual identity will be introduced to our campus community and stakeholders. This new identity will be rolled-out over the next 12 months as new communication materials are produced, such as our website, stationary and collateral materials.

Who is doing the design work for the project?

Through a competitive process, we have contracted the services of Hahn Smith Design, a communications and design firm, to help develop the identity and messaging that tells the Western story in a consistent and cohesive manner.

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