Ad campaign features Western's research strengths
A series of print advertisements profiling Western research that’s expected to reach more than 1.5 million magazine readers will begin November 8, starting with Maclean’s annual university rankings issue.
Following closely on the Globe and Mail’s University Report Card, in which Western received the highest marks for student satisfaction among Canada’s largest research universities, the national ad campaign has been designed to highlight a sampling of Western’s research strengths.
Specifically, Western’s research efforts to combat HIV/AIDS, build safer homes through wind engineering, and our expertise in the area of medical imaging will be featured in three separate ads appearing in Maclean’s, Canadian Business, Canadian Geographic, People and Chatelaine.
The ads will appear in the various publications from early November through mid January 2008, reaching a combined paid-circulation audience exceeding 1.5 million. To see the full range of advertising campaign materials , go to http://communications.uwo.ca/images/Western_Ads_2007.pdf
This year’s ad campaign is part of ongoing campus-wide efforts to raise Western’s research profile at the local, national and international level. Earlier this month, for instance, Vice-President (Research and International Relations) Ted Hewitt presented a report to the London Economic Development Corporation highlighting the degree to which Western research fuels the local economy. Last year, for example, Western attracted $223.5 million in research funding last year, ranking it second among Ontario universities in competition for provincial and federal research grant money.
The report to LEDC also listed several areas in which Western’s national and international reputation for research excellence is growing, including brain imaging, immunology and chronic disease, environmental research, bioethics, workforce aging in the new economy, Surface Science Western, and high-performance computing (SHARCNET).