1. Write today. The
sooner you make a company or organization
aware of the problem, the sooner they can
begin to address it.
2. Use your name
and address, and request a response.
3. Be specific. Explain
the 4 W's: what, when, where and why.
What the media form
was (poster, brochure, radio, tv ad etc.),
when and where you noticed it, and finally
why you find it offensive or negative.
4. If you feel it,
say it. If you feel angry tell them, but
remember to focus on the specific issues
that made you feel that way. The closer
you can pinpoint the problem, the better
the chance that someone else can understand
your point of view and take it into consideration.
5. If there are positive
comments you have to make about the organization,
product or service outside of your complaint,
include them in your letter.
6. From an educational
point of view, if you have a suggestion
about a more appropriate phrase or representation,
make it. It may be that the organization
is unaware that they have produced offensive
material and they may want to make a change.
7. Send a copy to
Media Watch at Western:
c/o Equity Services,
Room 208, Stevenson-Lawson Building,
email us at: firstname.lastname@example.org.