the media should reflect the full spectrum
of diversity and experiences of contemporary Canadian
society. Women and men, of all shapes, sizes,
races, ethnicity's, ages, expressions of sexuality
and ranges of physical capability exist and should
be featured in non-stereotypical, non-racist media
portrayals. A broad range of occupations, activities,
and lifestyles for women and men should be represented.
When you first start to think about media material
in a more critical way, its natural to start by
looking for fair representation of diversity purely
in terms of numbers.
But the number of people or choice of people
represented in media messages is only the beginning.
Media representations can go a long way to promote
positive or negative representations of society;
consider the way that people are depicted and
the relationships between people and products.
It is as much about how the people are represented,
as it is if people are represented.
Consider the following
when critically reading media representations:
Are any of these trends
Superiority and Male/Female Domination
objectification of the body to sell a product
Voice-over of Authority
Sexualization of Women and Girls