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Heterosexuality as "Norm" in Advertising

January, 1998


CONCERNS ABOUT HOMOSEXUALITY IN ADVERTISING:

  • Gay ads perpetuate fetishism and kinky sex!
  • Homosexuals are given permission to carry on that way in public through these ads!
  • What kinds of messages do gay images give children?

CONCERNS ABOUT HETEROSEXUALITY IN ADVERTISING:

  • Hetero ads perpetuate power and domination in relationships between men and women!
  • Heterosexuals are given permission to carry on that way in public through these ads!
  • What kinds of messages do heterosexual images give children?

"Heterosexual" ads are just as political as "homosexual" ads, since "heterosexual" ads maintain heterosexuality as the norm. Anything outside of the norm, i.e. homosexuality, is considered "deviant" and therefore heavily scrutinized and subjected to different standards of acceptability.

 

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