Daniel Ansari, Psychology

Visit Dante Pirouz's Website

Recent Publications:

  • Pirouz, Dante M., Mike Kamens, Ingrid Martin, Sayantani Mukherjee, Kelly Haws, Ann M. Mirabito, Aditi Grover, Scott Davis, and Justine Rapp (Forthcoming 2012), "On the Road to Addiction: Do Marketing Cues Influence This Path?," Journal of Research for Consumers.
  • Pirouz, Dante M., Mike Kamens, Ingrid Martin, Sayantani Mukherjee, Kelly Haws, Ann M. Mirabito, Aditi Grover, Scott Davis, and Justine Rapp (Forthcoming 2012), "An Addictive Consumption Framework For Transformative Consumer Researchers," Journal of Business Research.
  • Pechmann, Cornelia (Connie), Elizabeth Moore, Alan Andreasen, Paul M. Connell, Daniel Freeman, Meryl Gardner, Deborah Heisley, Craig Lefebvre, Dante M. Pirouz and Robin Soster (2011), "Learning about At Risk Consumers: Research Challenges and Opportunities," Journal of Public Policy and Marketing.
  • Litt, Ab, Dante M. Pirouz, and Baba Shiv (2011), "Neuroscience and Addictive Consumption," in Transformative Consumer Research for Personal and Collective Well Being:  Reviews and Frontiers, ed. David Mick and Cornelia (Connie) Pechmann, London, UK: Taylor & Francis.

Funding:

Western provides the best student experience among Canada's leading research-intensive universities.