Posting, Advertising and Marketing Strategies
Posting, advertising and marketing of available positions are key steps in a successful recruitment process.
As a general rule, all positions at Western must be posted on the "Careers at Western" website for a minimum of one week, with the option of reposting. For most employee groups, there are prescribed posting formats which meet the contractual and policy posting requirements of those groups. All Continuing, Sessional, Term, Regular Full-time or Professional/Managerial contract (3-24 mos.) positions must be posted.
As part of the initial planning process, a recruitment strategy should already have been worked out with your HR Consultant. This includes determining where to post positions and how to market them to obtain maximum exposure and optimum results for attracting the best talent. Some posting options include...
- Newspapers
- Local (eg.The London Free Press)
- National/International (eg.Globe & Mail)
- Electronic postings (eg.Workopolis)
- Professional Journals (targeting an area of specialization)
- Specific Publications (eg. University Affairs) when solid academic qualifications are required.
- Specific departments/units at other universities in Ontario, possibly even within Canada, can be contacted with a request to post a position within their Faculty.
In addition, and as part of Western’s outreach initiatives, positions will be posted through:
- WIL Employment Connections which will bring them to the attention of qualified, ready-for-work, professional, new Canadians;
- LEADS which will make them available to agencies representing members of the disabled community;
- First Nations groups interested in employment opportunities at Western.
For highly specialized positions for which it may be difficult to find qualified applicants, other unique searches may be conducted with which your HR Consultant can help. If it is decided that a position will be posted externally, Western’s consistent format and branding should be followed. For successful talent acquisition, ads should market not only the position, but Western as an employer of choice. Therefore, all external ads should be routed through your HR Consultant, to ensure the consistency of format, timelines and other posting requirements are met for all external sources. For all external ads, the following will be required:
- A final ad copy including a reference number
- The name of a contact person from the hiring department
- Desired date(s) of publication
The London Free Press requires a speed code. All other papers, such as the Hamilton, Kitchener-Waterloo, Sarnia and other regional papers, as well as The Globe & Mail, require a Purchase Order number. Workopolis requires a credit card number (including card type, expiry date and cardholder name). Be sure to allow sufficient time for the posting.
After the
competition closes, Staff Relations will list all applications
alphabetically and will forward the resumes of those candidates
who meet the selection criteria to the hiring supervisor for
review. For UWOSA Continuing, Sessional and Term positions,
the applications will be sorted into "internal" (i.e.
current union members) and "external" groups. For
these positions, initially, only the internal applications will
be forwarded to the hiring department. If, however, it is determined
that no internal applicants meet the minimum requirements, Staff
Relations will forward all external applications, which meet
the criteria, to the hiring supervisor for review.
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