Welcome to Sport Management at Western! Sport management is an exciting discipline ranging from the development of new sport products and policies, to the administration of interuniversity athletics and community sport and recreation programs, to athlete representation in media and the marketing and management of professional sport franchises and the Olympic Games.
The study and practice of sport management builds on the disciplines of business, law, organizational psychology, sociology, recreation, and kinesiology. The field of sport management is unique in that it captures a variety of sub-disciplines and is studied in a wide variety of contexts. Sub-disciplines include sport marketing, leadership, organizational behaviour, organizational theory, legal aspects, communication, tourism, event management and legacy planning, and pedagogy. Sport management is studied and practiced in a variety of contexts: nonprofit and commercial sport; local, regional, provincial, national and global sport organizations; sport, recreation and fitness for participants and spectators.
The School of Kinesiology offers an Honours BA Specialization in Sport Management, as well as a Master's and Doctoral program.