Courses

PREL 6001 Introduction to Public Relations
Provides an overview of the practice of public relations; students will examine the history, current status and directions for the future of this field. This course lays the foundation for all other courses in the Diploma and Public Relations program, and covers a broad spectrum of this multi-disciplinary field.

PREL 6002 Theory and Practice of Communication
Examines the basic factors affecting human interaction, as well as communication models and theories.

PREL 6003 Writing for Public Relations
Teaches students to write and create a full range of public relations materials for different audiences. The course concentrates on developing specific writing skills required of public relations professionals, emphasizing clear, concise and complete work. Students will also analyze current events and issues as they relate to public relations roles.

PREL 6004 Introduction to Communication Design
Provides an overview of communication design from the perspective of managing this function of public relations. Students will gain an understanding of the elements and general principles of design and become more aware of the power of design in conveying ideas, messages and information to audiences.

PREL 6005 Marketing and Research in Public Relations
Examines why long-term relationships are beneficial, which groups to build relationships with, and how to communicate with these groups most effectively. Students will become familiar with the research methods and tools that they will likely utilize during their first years as a PR professional.

PREL 6006 Media Relations
Explores the evolution of the media, how the media works, media awareness and the effects of media on audiences.

PREL 6011 Managing the Public Relations Function
Focuses on the changing roles of public relations and communication management in contemporary organizations. It will provide for practical, applied and strategic skills, applications and both individual and group discussion. The material covered in this course is essential in understanding the recent changes to the repositioning of public relations in organizations, as well as the overall evolution of the public relations function.

PREL 6012 Management Skills for Public Relations
Provides an overview of basic management skills and practice, and explores how the public relations function is situated and operates within the structure of an organization.

PREL 6013 Ethics in Public Relations
Considers the legal, ethical, and moral constraints governing the practice of public relations in Canada. Students are encouraged to think critically of their profession, the business of media, and develop a high standard of legal and ethical conduct while practicing public communication.

PREL 6015 Communication in the Not-for-Profit Environment
Prepares students for a potential role as a non-profit communicator. It aims to provide participants with the confidence, knowledge and skills to make a positive contribution to an organization’s ability to carry out its mission. Students will apply their learning from other courses to the unique opportunities and challenges of the non-profit sector.

PREL 6016 Event Management
Explores the creation, management, and execution of events for public relations professionals. Combining theoretical frameworks with practical application, students will develop varied skills including event budgeting, promotion, teamwork, and evaluation.

PREL 6021 Leadership Development for PR Professionals
Engages students in an in-depth exploration of the concept of leadership and leadership development. This course will provide students with an overview of the current thinking in leadership development, and serve as an exploration of strategies for identifying and developing potential leaders within an organizational framework.

 

*Please note: Course offerings are subject to change based on industry demands and trends.

Your Practicum
• One, 560-hour placement
• January through April