Scott May
Campus Communications Consultant
Western University

Instructor: Employee Communications, Video 101

How would you describe your experience at Continuing Studies?

The experiences shared by individuals in each class contribute greatly towards the learning outcomes of everyone in the course.  I also love the fact that everyone in these courses is registered to achieve a personal goal so the level of engagement is always outstanding.

The Continuing Studies team is tremendously supportive of both students and instructors. They are continually working to bring innovative and relevant programs to meet student needs and highlight the Western experience. My involvement as an instructor challenges me to continue my learning and stay up to date on the latest developments in my field.

Video 101 with Scott May

Strengthen your overall communication strategy by using video that will grab attention and enable you to effectively convey your message to viewers. Learn how a well produced video can benefit your organization in terms of enhancing your image and reinforcing your brand. This hands-on course will offer a starting point on how to shoot a ready-to-go, immediate and effective video for the web. Learn how to come up with a concept, plan and capture footage through basic shooting techniques including lighting, sound and editing. This is an introductory course for corporate communicators, marketers, not-for-profit organizations and anyone looking to benefit from a positive return on investment.

This course is pre-approved for Reimbursed (RMB) tuition for eligible Western employees.