This seven course program is designed to offer participants insight into the key areas of marketing. Develop knowledge and expertise in identifying and balancing customer needs and wants with your products and services in collaboration with the market’s supply and demand. Learn ways to build customer relationships and use marketing management philosophies to your advantage.

Learn ways to build customer relationships and use marketing management philosophies to your advantage.

Changes have been made to this program to allow participants more flexibility and choice with course selection.

Not all courses are offered each year. You may choose to take any number of courses without completing the entire Professional Certificate program.

Students are encouraged to contact Continuing Studies if they require assistance in mapping their program to completion due to the changes in the program requirements.

All online courses require participants to have access to the Internet. Some marketing courses may involve live virtual classes on a weekly basis.

Click here for details and system requirements.

Participants who have successfully completed Continuing Studies at Western’s Marketing course (BSMG6204) may apply for an equivalency for Principles of Marketing. Not all courses are offered each year. You may choose to take any number of courses without completing the entire Professional Certificate program.

The Professional Certificate in Marketing will be awarded by Continuing Studies at Western upon successful completion of seven courses:

Five required courses:

Principles of Marketing
Marketing Research and Intelligence
Integrated Marketing Communications
Modern Media
Marketing Strategy and Program Development

Plus two elective selected from:

New! Web Strategy: Audience,
Content and Usability
Retail Marketing Management
Service Management
Web Marketing for Small Business and Entrepreneurs
Social Media Strategy Apr or Jun
Video 101
Presentations for Success
Business Finance