The Professional Certificate in Communications and Public Relations is designed to provide participants with insight into the key areas of communications and public relations. The program will be of particular interest to communications practitioners, as well as participants who work for not-for-profits or managers who need to understand more about this exciting and challenging field as part of their jobs.

Leading the group of specialist instructors is David Estok, Vice-President Communications, SickKids Foundation and former Associate Vice-President of Public Affairs for Western.

NEW: Strategic Communication Planning
Strategic communication planning is a crucial aspect of public relations functions. This course provides you with the knowledge, skills and tools required for designing effective communication plans.

NEW: Video 101
Strengthen your overall communication strategy by using video that will grab attention and enable you to effectively convey your message to viewers. Learn how a well produced video can benefit your organization in terms of enhancing your image and reinforcing your brand.

To be awarded the Professional Certificate in Communications and Public Relations, participants must complete the following seven courses within two years and attend 80% of instructional hours in each course.

Five required courses:

Crisis Communication
Media Relations
Community Relations
Leadership and Communications
Social Media Strategy Apr or Jun

Plus two electives selected from:

NEW: Strategic Communication Planning
Employee Communications
NEW: Video 101
Presentations for Success

Professional Certificate in Communications and Public Relations: Program Package Fee register for the program