Communications can shift opinions, tell a story, influence employee attitudes, and build relationships. This program will give you the skills and ability to research, write, plan, edit, design, and implement everything from strategic communications plans, to social media strategies, to employee newsletters.
The Professional Certificate in Communications and Public Relations is designed to provide participants with insight into the key areas of communications and public relations. The program will be of particular interest to communications practitioners, as well as participants who work for not-for-profits or managers who need to understand more about this exciting and challenging field as part of their jobs.
Leading the group of specialist instructors is David Estok, Vice-President Communications, SickKids Foundation and former Associate Vice-President of Public Affairs for Western.
NEW: Social Media Fundamentals
This introductory course is for those who are new to social media and who are looking to effectively enter the social media landscape with confidence. You will learn the basics of how some of the core social media platforms like Facebook, LinkedIn, Twitter, YouTube and Flickr work. Discover why social media is important in creating engagement, building relationships, developing opportunities and supporting organizational strategies.
New: Web Strategy: Audience,
Content and Usability
Just being online is no longer enough. Having an effective web presence requires planning and thought not only about the technology you are using, but also who you are trying to reach and what exactly you are trying to communicate to them. This course helps provide you with major strategies for focusing on the true source of your web identity - your content - and how to make sure your message works with your technology to support a meaningful, interactive experience.