Marketing is a powerful management tool for growing your business and addressing key issues

Build your marketing toolkit with an understanding of advertising, PR, promotions and digital marketing and how to implement them. Learn ways to build customer relationships and use marketing management to impact your company's bottom line.

Principles of Marketing

This course is a practical introduction to the marketing process and its role both within the organization and the external environment. Students will examine the various aspects of the marketing process; in particular, how profitable customer relationships are created and sustained. This course will instruct you in the principles, theories, concepts and techniques of marketing that will enhance analytical and decision-making skills relative to marketing in the local, national and global arenas.

January 7 - March 29, Online

NEW: French at Noon Beyond the Basics Part II ON CAMPUS

Enhance your ability to fluently speak French. A continuation of Beyond the Basics, this course introduces an expanded and comprehensive look at the structure of the French language.
Jan 8 - Mar 12, 12:30pm - 1:30pm

NEW: Simply Divine!: Religious Art of the Renaissance

Through illustrated lectures, this course will highlight may of these beautiful paintings and sculptures, and offer insight into the spiritual values of the time. Works by Leonardo da Vinci, Michelangelo, and Raphael will be featured, along with those by many prolific artists who sought to make both descriptive and interpretive imagery meant to inspire spiritual devotion.
Jan 29 - Feb 26, 7:00pm - 9:00pm

NEW:Web Strategy: Audience, Content and Usability

Just being online is no longer enough. Having an effective web presence requires planning and thought not only about the technology you are using, but also who you are trying to reach and what exactly you are trying to communicate to them.
ONLINE Apr 8 - Jun

NEW: Training and Development

This course will explore the role of training and development in organizations. Topics include learning theory, needs assessment, writing objectives, program design, delivery and evaluation.
ONLINE Apr 15 - Jul 12

Eligible employees at Western are provided with an educational assistance plan to pursue professional development as per their employee agreement.

Registration for Advance Funded Courses begins November 1st.